Healthcare Innovation Rule # 6: Get Buzz(ed)
Little propels a startup like great buzz and one of the four things we think crowdfunding and events drive is awareness. Once people are talking about you there is a palpable buzz around your brand. Nowhere was this more prevalent than at MedMo15 the other day where we got over 12.5 million impressions on Twitter alone. This wasn’t an accident, it is carefully engineered. By inviting the right people, giving the right tools and encouraging and training people, amazing thi